The project activities were organized within four elements:

1. National campaign for the promotion of lifelong learning
2. Strengthening the competencies of educational staff in adult education institutions
3. Promotion and visibility
4. Project management and administration

Here is an overview of the achieved project activities:

• the visual-communication solution of the project was redesigned
• established a Working Group to monitor the implementation of the Strategic Framework for Lifelong Learning Promotion in Croatia 2017-2021. Produced a publication on the results of monitoring the implementation of the Strategic Framework for the promotion of lifelong learning in Croatia 2017-2021 and improvements in the promotion of lifelong learning
• conducted two study visits to France and Slovakia to review the best practices of the EU in the field of lifelong learning, with a special focus on activities and measures to promote lifelong learning in relevant institutions
• held 3 professional-scientific conferences with a total of approximately 250 participants. Three publications were created after these conferences for further dissemination among educational staff from adult education institutions
• developed communication materials for media campaigns promoting lifelong learning
• implemented 3 media campaigns promoting lifelong learning.

These activities collectively aimed to enhance the promotion and visibility of lifelong learning, strengthen the competencies of educational staff, and engage a broader audience through various campaigns and initiatives.

Given that one of the project’s goals is to promote the importance and various opportunities for lifelong learning in the Republic of Croatia, the overall emphasis of the project was on promoting lifelong learning. Therefore, intensive campaigns and advertising were conducted throughout the project’s implementation in various types of media, including print media, electronic media, television, radio, the internet (advertisement through online ads and portals, social media, and advertising in public spaces).

Throughout all years of the project implementation, 8 regional coordinators were engaged to assist in the preparation, organization, and implementation of the Lifelong Learning Promotion campaign. This decentralization aimed to involve all regions and counties in Croatia in the project’s activities related to learning and education.

Here is an overview of the activities carried out within the 3 National Lifelong Learning Promotion campaigns:

• 3 Opening Ceremonies for the Lifelong Learning Week were held (15th, 16th, and 17th Lifelong Learning Weeks) with a total of 336 participants
• 3 Lifelong Learning Fairs were organized
• 9 Knowledge Dandelion Awards were presented for achievements in adult learning, and 9 Awards for Contribution to the Development of Adult Education in Croatia. The Knowledge Dandelion Award has become one of the most important and recognizable components of the Lifelong Learning Promotion project. By highlighting personal examples of individuals who overcome life challenges through education in not always conducive environments, the aim is to motivate citizens to engage in some form of learning and education. Starting in 2017, the Agency for Vocational Education and Adult Education initiated the practice of awarding recognition for contributions to the development of adult education. This recognition aims to highlight, promote, and acknowledge individuals who have actively contributed to adult education in Croatia over the years, making a significant impact on a professional and scientific level
• 41 adult education institutions were engaged in promoting lifelong learning at the regional level within the organization of a total of 62 workshops with 853 participants
• 3 International Andragogical Symposia (IAS) were conducted, with a total of 497 participants, focusing on current topics related to adult education. Prominent experts in adult education at both the international and national levels informed symposium participants about innovations in the field of adult education, shared their practical experiences, and thus enabled them to acquire new andragogical knowledge and skills for the further improvement of the adult education system. Additionally, to enhance the quality of adult education, lectures and workshops were organized during each symposium to strengthen the capacities of targeted groups and decision-makers for implementing procedures to ensure and monitor the quality in the adult education system
• 3 Summaries of the International Andragogical Symposia were produced and printed
• 24 one-day events with andragogical themes were organized, with a total number of 482 participants.